Providing Market Intelligence for 40 Years

In The News

Connected health: An emerging driver to deliver on healthcare's Triple Aim

Access to patient-generated data from digital-health devices, however, provides verifiable, real-time updates that can help physicians better manage patients and lead to improved patient outcomes. When receiving data in real time, clinicians can analyze patient progress and intervene before a negative health event; this can also be automated with analytic and business intelligence software. In addition, when patient-generated data is combined with electronic medical record (EMR) data, clinicians then have a holistic view into patient activities within and outside of the provider setting. In fact, research recently released from Parks Associates confirms that healthcare professionals see EMR and device-generated data as the two most valuable data sources for the healthcare industry. Such data supports the delivery of personalized medicine and value-based care.

From the article "Connected health: An emerging driver to deliver on healthcare's Triple Aim" by Ryan Beckland.

Previously In The News

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...