Providing Market Intelligence for 40 Years

In The News

Connected health: An emerging driver to deliver on healthcare's Triple Aim

Access to patient-generated data from digital-health devices, however, provides verifiable, real-time updates that can help physicians better manage patients and lead to improved patient outcomes. When receiving data in real time, clinicians can analyze patient progress and intervene before a negative health event; this can also be automated with analytic and business intelligence software. In addition, when patient-generated data is combined with electronic medical record (EMR) data, clinicians then have a holistic view into patient activities within and outside of the provider setting. In fact, research recently released from Parks Associates confirms that healthcare professionals see EMR and device-generated data as the two most valuable data sources for the healthcare industry. Such data supports the delivery of personalized medicine and value-based care.

From the article "Connected health: An emerging driver to deliver on healthcare's Triple Aim" by Ryan Beckland.

Previously In The News

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Netflix Challengers: Are There Flies in the Ointment?

Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any...

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

We all relish the chance to “turn our brains off” and let something or someone else tell us what we want. In fact, Netflix users pay a nominal monthly fee for just this kind of service. The streami...

Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...