Providing market intelligence for more than 35 years

In The News

Connected fitness trackers to double by 2019

Global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019, according to a new study, "Digitally Fit: Products and Services for Connected Consumers," conducted by research firm Parks Associates.

The top devices being switched on by consumers are digital pedometers featuring wireless connectivity. The most popular connected fitness equipment used by providers in the healthcare and exercise industry are tools featuring built-in app support, notes the study.

The growth illustrates increasing consumer demand for mHealth devices for tracking and monitoring everything from steps walked and miles run to vital signs such as heart rate and respiration. That means device makers need to be cognizant of various users' needs and wants, Harry Wang, director of health and mobile product research at Parks Associates, in says in an announcement.

From the article "Connected fitness trackers to double by 2019" by Judy Mottl.

Previously In The News

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...