Providing market intelligence for more than 35 years

In The News

Connected fitness trackers to double by 2019

Global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019, according to a new study, "Digitally Fit: Products and Services for Connected Consumers," conducted by research firm Parks Associates.

The top devices being switched on by consumers are digital pedometers featuring wireless connectivity. The most popular connected fitness equipment used by providers in the healthcare and exercise industry are tools featuring built-in app support, notes the study.

The growth illustrates increasing consumer demand for mHealth devices for tracking and monitoring everything from steps walked and miles run to vital signs such as heart rate and respiration. That means device makers need to be cognizant of various users' needs and wants, Harry Wang, director of health and mobile product research at Parks Associates, in says in an announcement.

From the article "Connected fitness trackers to double by 2019" by Judy Mottl.

Previously In The News

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Smart Home Technology Sells Homes

In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...