Providing market intelligence for more than 35 years

In The News

Connected Device Apps Driving Revenue Generation

Connected device apps for the monetisation of video services are now the second most used method for consumers subscribing to OTT services, according to a new Parks Associates whitepaper, sponsored by Ooyala. The whitepaper, Connected Apps: The New Battleground for Video Services, shows more than 25 per cent of OTT video service subscriptions were purchased through a connected device app, including apps on streaming media players, game consoles, and connected TVs. Apps on connected devices trail only service provider websites in securing OTT subscribers.

From the article "Connected Device Apps Driving Revenue Generation" by www.advanced-television.com

Previously In The News

WWE Network Proves to Be What's Best for Business

In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive