Providing Market Intelligence for 40 Years

In The News

Connected Device Apps Are Powering Up OTT Video Service Subscriptions, White Paper Says

OTT video services are ahead of the game against pay TV operators, broadcasters and cable networks when it comes to utilizing connected apps to deliver content to the TV, Brett Sappington, senior director of research at Parks Associates, maintains.

“Lacking a presence on a connected device is essentially ceding the market to others. As competition for video services becomes more intense, companies are adding support and enhancing their apps for connected devices,” he adds.

A new Parks associates white paper, which is sponsored by Ooyala, reviews the place of connected device apps for the monetization of video services. “Connected Apps: The New Battleground for Video Services” shows that they are now the second most used method for consumers subscribing to OTT services.

From the article "Connected Device Apps Are Powering Up OTT Video Service Subscriptions, White Paper Says" by Laura Hamilton.

Previously In The News

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Smart Home: $20 Threshold, Lingering Privacy Concerns

According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households...

YouTube TV Goes Live in Google’s Biggest Swipe at Comcast Yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google (NASDAQ:GOOG) (NASDAQ:GOOGL), Amazon (NASDAQ:AMZN), and Apple (NASDAQ:AAPL) accounted for 86% of the streaming device market last year, according to research firm Pa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive