Providing market intelligence for more than 35 years

In The News

Connected cars with Internet connections growing in numbers & profits

Parks Associates research reports that there are increasingly connected cars in the United States. The company reported the following figures:

  • 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone.
  • 52% of cars sold in the U.S. in 2014 had some form of connectivity.
  • 12% can connect to a live agent for emergency or roadside assistance.
  • About a third of vehicles can view vehicle health reports, use Bluetooth and make or received hands-fee calls.
  • 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015
  • 17% have mapping and navigation capabilities.
  • 61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption.
  • 44% of car owners in U.S. broadband households have some kind of advanced connected car feature. That figure increases dramatically among owners of vehicles less than three years old, indicating that penetration will continue to increase in the near term. Demand for connected car features among those without access to such features in their current vehicle is strongest among young drivers and smartphone owners.
  • More than 50% of U.S. broadband households express privacy and safety concerns regarding connected cars.

From the article "Connected cars with Internet connections growing in numbers & profits" by Gilbert Shar.

Previously In The News

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

Is Streaming Actually Cheaper Than Cable? We Do the Math

With its contracts and fees, cable TV is nowhere near cheap. Though streaming services are the new norm, paying for multiple subscriptions -- or even a live TV streaming service like DirecTV Stream --...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...