Providing Market Intelligence for 40 Years

In The News

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates.

The research firm’s quarterly surveys of 8,000 U.S. internet households found that 46% of U.S. internet households regularly use FAST platforms to watch long-form video content.

“FAST services are no longer a secondary viewing option — they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

A new study released Wednesday by Parks Associates identified Tubi, The Roku Channel and Pluto TV as the top three FAST services in the U.S. Research compiled through the company’s Streaming Video Tracker found that Tubi “significantly outpaced competitors and reinforced its dominant position in the rapidly expanding FAST ecosystem.”

Parks Associates noted that Tubi has achieved that position even though 95% of its programming is available on demand through its ad-supported video-on-demand model.

The report said the growth of FAST services reflects a broader industry shift as consumers increasingly seek free, ad-supported alternatives amid rising subscription costs and streaming fatigue.

Other FAST platforms showing audience growth include Samsung TV Plus and XUMO Play, according to Parks’ latest rankings.

Parks Associates said advertisers are increasingly following audiences into FAST environments, positioning the sector for continued expansion through 2026 and beyond.

From the Inside Radio article, "Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds."

Previously In The News

The Smart Money: AVS-01 Gains Traction

Parks Associates research has uncovered low awareness about the standard from dispatchers and first responders, with several also indicating concerns about the implementation due to the fragmented nat...

Microsoft IT outage: What the world would look like without internet

Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in th...

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

In 2023, Parks Associates claimed that 20% of American households now have video doorbells.  From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive