Providing Market Intelligence for 40 Years

In The News

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates.

The research firm’s quarterly surveys of 8,000 U.S. internet households found that 46% of U.S. internet households regularly use FAST platforms to watch long-form video content.

“FAST services are no longer a secondary viewing option — they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

A new study released Wednesday by Parks Associates identified Tubi, The Roku Channel and Pluto TV as the top three FAST services in the U.S. Research compiled through the company’s Streaming Video Tracker found that Tubi “significantly outpaced competitors and reinforced its dominant position in the rapidly expanding FAST ecosystem.”

Parks Associates noted that Tubi has achieved that position even though 95% of its programming is available on demand through its ad-supported video-on-demand model.

The report said the growth of FAST services reflects a broader industry shift as consumers increasingly seek free, ad-supported alternatives amid rising subscription costs and streaming fatigue.

Other FAST platforms showing audience growth include Samsung TV Plus and XUMO Play, according to Parks’ latest rankings.

Parks Associates said advertisers are increasingly following audiences into FAST environments, positioning the sector for continued expansion through 2026 and beyond.

From the Inside Radio article, "Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds."

Previously In The News

Toyota Says New Technology Means Longer Battery Life

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue's numbers are harder to get a handle on, but it's not on the list of top 10 most...

Z-Wave Smart Home Device Adoption Grows in 2016; FIBARO Joins the Alliance Board of Directors

According to Parks Associates, nearly 20% of U.S. broadband households own a smart home device (smart thermostats, networked cameras, smart video doorbells, smart door locks, smart lighting devices, o...

Going Deep: Can 360 Imaging Take Off?

At this pace, the total 360/VR camera category will be a “niche within a niche” of the larger action camera market, Gill predicted. Greater adoption is currently inhibited by the cost and hassle of pu...

Why Amazon is spending so much to rival Netflix

“Content is a difficult enough business to turn a profit, but Amazon’s key advantage is that its business is so incredibly diverse. From Amazon Studios to Amazon Web Services to its retail operations,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive