Providing Market Intelligence for 40 Years

In The News

Competition among power companies lights up

So far, though, a relatively small percentage of customers are using the rapidly evolving technologies.

High-tech thermostats are the most commonly purchased smart home devices, but only about 8 percent of U.S. households with the Internet capacity to take full advantage of smart thermostats have them, according to Parks Associates research. Seven percent of homes have wirelessly controlled lighting.

From the article "Competition among power companies lights up" by Jordan Blum.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...