Providing Market Intelligence for 40 Years

In The News

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services.

Also interesting: Based on Parks’ survey of more than 8,000 adult U.S. consumers, streaming services have replaced pay TV packages as the top bundled enticement for telecom operators.

“Pay TV is no longer the top service bundled with home internet — streaming video add-ons have taken the top spot. Forty percent of broadband households now bundle a streaming video subscription with their home internet service, making it the clear anchor of the new home services bundle,” Parks said in its report.

From the article, "Comcast’s StreamSaver bundle ups price to $18 a month" by Daniel Frankel

Previously In The News

Amazon just soared past Apple in the streaming TV market

Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space. Parks Associates l...

Your home could become one giant iPhone, courtesy of Apple

Any developers building apps for HomeKit have to use the same safety guidelines as the device makers themselves — this means they need clear, overt privacy policies and must follow Apple's guidelines...

Over a third share HBO NOW, other streaming passwords

It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members or even good friends have separate video streaming accounts when they can share a subscripti...

3 reasons why your cable bill keeps going up

Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC. Brett Sappington, the director of research at Parks Associates, a...