Providing market intelligence for more than 35 years

In The News

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018.
The report found that from 2016 to 2018, the average American spent 10% less on their pay-TV service, dropping from a monthly rate of $84 to $76.

Networks such as Disney, NBC Universal (owned by Comcast) and WarnerMedia (owned by AT&T), are getting set to launch streaming services in hopes of finding these fleeing audiences. 

From the article "Comcast says traditional TV viewing is up, but subscribers are down across the board" by Andrew Blustein.

Previously In The News

Survey: Internet Streaming Now Firmly Established in U.S.

More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one s...

Connected health takes on new momentum as technology and healthcare start to converge

New research suggests that consumer adoption of connected heath products has reached aa new high in 2017. Over 40 percent of U.S. broadband households now own a connected health product, up from 37 pe...

ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More

According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...

The Complete Guide To Android Pay In The UK

The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, b...