Although the Peacock app was on Apple, Android, and Microsoft devices at launch, it wasn’t carried by Roku, which controlled 39% of the streaming device market as of last year, according to Parks Associates, a Texas market researcher. The big sticking point between Comcast and Roku was reportedly ad inventory. Roku typically takes 30% of available ad space from its partners.
Peacock is still missing on Amazon devices, which made up 30% of the streaming media player market as of last year, Parks Associates said. Talks between Comcast and Amazon are ongoing.
From the article "Comcast’s Peacock is now streaming on Roku devices after months of negotiations" by Christian Hetrick.
GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...
Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...
Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...
Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...
