Providing Market Intelligence for 40 Years

In The News

Clock Ticking On Telletopia's Bid To Bring Local TV To Internet

“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has managed to do consistently.”

Parks Associates estimates that 61 percent of millennials subscribe to both traditional pay TV and online video services, meaning the majority of young people still have cable. Perhaps they’re hanging on for local content. And if the clock expires on Telletopia’s master plan, even cord-cutters and cord-nevers can, for the foreseeable future, forget about watching local TV channels over the Internet through independent providers.

From the article "Clock Ticking On Telletopia's Bid To Bring Local TV To Internet" by Jennifer Van Grove.

Previously In The News

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...