“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has managed to do consistently.”
Parks Associates estimates that 61 percent of millennials subscribe to both traditional pay TV and online video services, meaning the majority of young people still have cable. Perhaps they’re hanging on for local content. And if the clock expires on Telletopia’s master plan, even cord-cutters and cord-nevers can, for the foreseeable future, forget about watching local TV channels over the Internet through independent providers.
From the article "Clock Ticking On Telletopia And ‘TV Neutrality’" by Jennifer Van Grove.
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
