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Cisco Will Use Data Science To Counter OTT Password Sharing

OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco is working on a solution that could put an end to this phenomenon, which impacts Pay TV operators (via their Pay Lite and TV Everywhere services) the same way it affects other OTT providers. The anti-sharing fix harnesses the kind of algorithmic data science that the credit card industry uses to identify fraud and was demonstrated at IBC recently.

From the article "Cisco Will Use Data Science To Counter OTT Password Sharing" by John Moulding.

Previously In The News

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Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

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