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Cisco Will Use Data Science To Counter OTT Password Sharing

September 21, 2016

OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco is working on a solution that could put an end to this phenomenon, which impacts Pay TV operators (via their Pay Lite and TV Everywhere services) the same way it affects other OTT providers. The anti-sharing fix harnesses the kind of algorithmic data science that the credit card industry uses to identify fraud and was demonstrated at IBC recently.

From the article "Cisco Will Use Data Science To Counter OTT Password Sharing" by John Moulding.

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The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

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Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

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About Parks Associates

Cisco Will Use Data Science To Counter OTT Password Sharing

Previously In The News

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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