Providing Market Intelligence for 40 Years

In The News

Cirrent Launches Automatic Internet Connection Service For Smart Wi-Fi Products

Many connected products have security weaknesses that leave home Wi-Fi networks vulnerable to being hacked. In fact, 47% of households with broadband Wi-Fi express privacy or security concerns about at least one smart home device (source: Parks Associates). Cirrent provides multiple levels of security and enables products to connect to Wi-Fi outside of a customer’s private network, keeping personal data safe.

From the article "Cirrent Launches Automatic Internet Connection Service For Smart Wi-Fi Products" by www.multichannel.com

Previously In The News

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...