%202016%20Logo.PNG)
19% of U.S. broadband households have cancelled an OTT service in the past 12 months, compared to 20% during 2015. The figures are from Parks Associates, the research and forecasting firm. OTT services have been stable for the past year, with top services Netflix, Amazon, and Hulu all reducing their churn rates, the company says. The figures relate to paid-for services and not free trials. If you focus on households that still currently subscribe to an OTT video service, one-third have cancelled one or more services in the past year. “This shows there is quite a bit of experimentation occurring right now,” says Brett Sappington, Senior Director of Research at the company.
From the article "Churn On Subscription OTT Services In The U.S. Is Down Slightly, Year-On-Year" by John Moulding.
Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...
According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...
While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...
"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...
