Providing Market Intelligence for 40 Years

In The News

Chromecast is the second most popular streaming device, study claims

According to recent data released by Parks Associates, Chromecast is the second most popular streaming device. Roku, according to the data, is the most popular streaming media device manufacturer with 34 percent of the market, while Apple TV currently is the fourth most popular streaming media device based on 2014 sales, down from third place in 2013.

Parks-Associates--2014-US-Streaming-Media-Device-Sales-by-Brand-V2Apple TV’s fall from third to fourth in 2014 is largely due to the introduction of Amazon’s Fire TV and Fire TV Stick, which now hold the third place spot. Although, rumors of a refreshed Apple TV likely dampened sales somewhat too. Overall, Amazon, Apple, Roku, and Google together accounted for 86 percent of all streaming media device sales. In terms of usage, however, 20 percent of U.S. households are said to own and regularly use a streaming media device.

Roku’s offerings, of course, are the most used with 37 percent of households regularly using a Roku box. Google’s Chromecast is used regularly by 19 percent of households, while 17 percent consistently use an Apple TV. Amazon’s Fire TV and Fire TV Stick are used by 14 percent of households.

From the article "Chromecast is the second most popular streaming device, study claims" by Chance Miller.

Previously In The News

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...