Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a business standpoint if you're a conventional studio or TV network.
“Truthfully, this was not something that could really be implemented on a broad scale until digital video came along,” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. “Not only does Netflix have this communication capability being a digital on-demand service, but it has a huge subscriber base to leverage.”
From the article "Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix" by Davey Alba.
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...
