Providing market intelligence for more than 35 years

In The News

Charter to Offer Enhanced Smart Home Security with Apple HomeKit

We reported last week that more consumers were adding home security systems. The number of U.S. broadband homes with security systems ticked upward – from 26% to 28% — as of the end of the fourth quarter of 2018 compared to the same period in 2017, according to Parks Associates.

From the article "Charter to Offer Enhanced Smart Home Security with Apple HomeKit" by Phil Britt.

Previously In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...