Providing market intelligence for more than 35 years

In The News

Charter Lineup Joins Roku

Charter said Spectrum TV will be available on Roku streaming players, its Streaming Stick and Roku TVs. The Spectrum TV app is also available on iOS and Android devices.

According to Parks Associates figures, Roku was the clear leader in streaming devices in 2014 with 29% of U.S. sales. 

From the article "Charter Lineup Joins Roku" by John Eggerton.

Previously In The News

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...