Providing market intelligence for more than 35 years

In The News

Charter launches TVE app for Roku

Roku leads devices ranging from Apple TV to Google Chromecast to Amazon Fire TV in infiltration into U.S. living rooms. According to Parks Associates, Roku accounted for 34 percent of OTT devices sold in the U.S. last year, compared to 23 percent for second-place finisher Chromecast. 

From the article "Charter launches TVE app for Roku" by Daniel Frankel.

Previously In The News

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...