Providing market intelligence for more than 35 years

In The News

Charter, ESPN Spearheading Efforts to Crackdown on Cable-TV Password Sharing

Parks Associates estimates that the pay-TV industry will lose $9.9 billion in revenue by 2021 from TV multiscreen password sharing, up from $3.5 billion this year. This is an important loss particularly as traditional TV providers are feeling the effects of cord-cutting, with linear video services losing about 3 million subscribers so far this year.

From the article "Charter, ESPN Spearheading Efforts to Crackdown on Cable-TV Password Sharing" by Bevin Fletcher.

Previously In The News

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...