A quarter of television subscribers in broadband households in the United States made changes to their pay-television service in the past 12 months. However, almost as many upgraded to a more expensive service as downgraded. While leading television service providers lost over 400,000 television subscribers in the second quarter, they also gained 300,000 broadband customers.
Pay television penetration in the United States has fallen from 87% in 2011 to 85% in 2015. Yet the research from Parks Associates suggests that 4% of pay-television users subscribed for the first time in the second quarter of 2015.
That’s almost 4 million homes subscribing to television for the first time, against a net loss of around 400,000 households over the quarter.
From the article "Changing television services in America."
The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....
Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing...
