Providing Market Intelligence for 40 Years

In The News

CES Spotlight – Drones, Robots, And Smarter Tech Across The Board

Despite the massive demand for a ticket to the world’s largest tech industry trade show, many believe that the quality of the technology presented this year has surpassed that of previous years in its innovation. While bigger tech firms continue to unveil thinner televisions, sharper cameras, and smart refrigerators, smaller companies and startups have burst onto the scene with this year’s biggest new trend – putting sensors in just about everything.

According to an analyst for Parks Associates and 20-year CES attendee, “I think disruption across industries in tech has allowed smaller companies to play significant roles in the evolution of the industry.”

From the article "CES Spotlight – Drones, Robots, And Smarter Tech Across The Board" by SAM CATHERMAN.

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...