Providing market intelligence for more than 35 years

In The News

CES Kicks Off In Las Vegas

But the Internet of Things trend is also being driven out of necessity.

According to an analyst for Parks Associates and 20-year CES attendee, "I think disruption across industries in tech has allowed smaller companies to play significant roles in the evolution of the industry". "That's the area where we need full autonomy".

From the article "CES Kicks Off In Las Vegas" by Abruzzo.tv.

Previously In The News

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...