Providing market intelligence for more than 35 years

In The News

CES 2022 Recap: The Show Must Go On…And It Did

It’s also important to point out that CES is a showcase for actual product vendors and an event to learn about what’s happening in the consumer technology space. For example, it was immensely gratifying to see esteemed research firm Parks Associates conduct an in-person event on the smart home for the first time in 2 years, which attracted more than 200 participants and was joined by numerous top-echelon industry leaders. In many ways, this was the most heart-warming thing to hear during the entire show. Research events like this are critical for the consumer technology industry as many companies depend on them for product design, positioning, messaging and demand generation decisions that they make.

From the article "CES 2022 Recap: The Show Must Go On...And It Did" by Mark Vena. 

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

Creating Spotify for sports to counter piracy

Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue. By 2024, that number will rise to $12.5 bil...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...