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CES 2016: Netflix Is OK With Password Sharing

January 07, 2016

Various studies, including one from Parks Associates, have shown that as many as one in five Americans use someone else's password to watch a streaming service without paying for it.

You would think those findings would greatly upset Netflix CEO Reed Hastings who would love some additional income to support his ever-growing original content division. But in a press conference held yesterday at the Consumer Electronics Show, Hastings basically told consumers to share and share alike.

From the article "CES 2016: Netflix Is OK With Password Sharing" by Phillip Swann.

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The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

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Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

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About Parks Associates

CES 2016: Netflix Is OK With Password Sharing

Previously In The News

Apple TV will die so TV+ can live

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

91% of viewers like streaming aggregation, survey says

Password sharing denies streaming services $9 billion in fees

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