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CES 2016: Netflix Is OK With Password Sharing

Various studies, including one from Parks Associates, have shown that as many as one in five Americans use someone else's password to watch a streaming service without paying for it.

You would think those findings would greatly upset Netflix CEO Reed Hastings who would love some additional income to support his ever-growing original content division. But in a press conference held yesterday at the Consumer Electronics Show, Hastings basically told consumers to share and share alike.
 

From the article "CES 2016: Netflix Is OK With Password Sharing" by Phillip Swann.

Previously In The News

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

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