Providing market intelligence for more than 35 years

In The News

CES 2015 Announcements Signal Roku’s Future as a Software Company

In May, Parks Associates Senior Analyst Heather Way said the following: “By 2018, 70% of all TV households in the U.S. will have a smart TV, and this platform, combined with demand for TV Everywhere, is forever changing the concept of TV.”

We can argue the percentage points, but it is pretty evident that smart TVs are becoming the norm.

So where does this leave Roku?

The company began by selling hardware to transform ‘dumb TVs’ into smart TVs, and along the way secured content partnerships that made it the leader in the space.

From the article "CES 2015 Announcements Signal Roku’s Future as a Software Company" by Adam Flomenbaum.

Previously In The News

The future of mobile payments – are there too many options that are confusing consumers and merchants?

“Merchants are still slowly upgrading their retail point of sale (POS) systems to support various mobile payment options while new payment options keep showing up. No merchants have provided a complet...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive