Providing market intelligence for more than 35 years

In The News

CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth

Bergman says the custom electronics industry is on the cusp of tremendous IoT growth. (See chart.)

Yet, he pointed to joint research between CEA and Parks Associates that shows only about 5 percent of all IoT devices are installed professionally. 

But Bergman makes the point that with increasing connectivity among devices will come the need for professional installation. The nascent nature of the market is also evident from further Parks data, which was conducted to 10,000 broadband households, that shows only 13 percent of homes have IoT devices currently, and there is not a single device that is penetrated in more than six percent of homes. That includes connected thermostats, doorbells, door locks, CO detectors, or water leak detectors.

From the article "CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth" by Jason Knott.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...