Providing market intelligence for more than 35 years

In The News

CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth

Bergman says the custom electronics industry is on the cusp of tremendous IoT growth. (See chart.)

Yet, he pointed to joint research between CEA and Parks Associates that shows only about 5 percent of all IoT devices are installed professionally. 

But Bergman makes the point that with increasing connectivity among devices will come the need for professional installation. The nascent nature of the market is also evident from further Parks data, which was conducted to 10,000 broadband households, that shows only 13 percent of homes have IoT devices currently, and there is not a single device that is penetrated in more than six percent of homes. That includes connected thermostats, doorbells, door locks, CO detectors, or water leak detectors.

From the article "CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth" by Jason Knott.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...