Providing Market Intelligence for 40 Years

In The News

Caregivers tapping mHealth devices for emergency notification capabilities

Nearly half of U.S. caregivers residing in a broadband household are tapping a digital health device as part of their care-taking routine, with 8 percent using an electronic watch and another 8 percent using online tools, reveals a new Parks Associates' report, "360 View: Health Devices and Services for Connected Consumers 2014."

The report notes 44 percent of current and future caregivers expressed interest in using an electronic panic device for emergency incidents, and 30 percent find a smartwatch with a panic feature appealing, according to an announcement. Parks Associates expects 32 million consumers will be actively tracking personal health and fitness online or by mobile devices by 2016 and predicts connected trackers will account for 81 percent of digital fitness tracker sales by 2018, with 66 million units sold.

The increasing use of mHealth digital devices for home-based care reflects two trends: an increasing number of households featuring a caregiver and advancing technology that can help those in the role, according to the report.

From the article "Caregivers tapping mHealth devices for emergency notification capabilities" by Julie Mottl.

Previously In The News

Amazon Ramps Up Its Efforts to Contain Roku's Growth

Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, R...

Where Will Streaming Subscription Budgets Come From?

The streaming video industry isn't quite the same as streaming music. But as more content becomes available on streaming platforms, the less content people will take from digital downloads. Here's...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...