Providing market intelligence for more than 35 years

In The News

Caregivers tapping mHealth devices for emergency notification capabilities

Nearly half of U.S. caregivers residing in a broadband household are tapping a digital health device as part of their care-taking routine, with 8 percent using an electronic watch and another 8 percent using online tools, reveals a new Parks Associates' report, "360 View: Health Devices and Services for Connected Consumers 2014."

The report notes 44 percent of current and future caregivers expressed interest in using an electronic panic device for emergency incidents, and 30 percent find a smartwatch with a panic feature appealing, according to an announcement. Parks Associates expects 32 million consumers will be actively tracking personal health and fitness online or by mobile devices by 2016 and predicts connected trackers will account for 81 percent of digital fitness tracker sales by 2018, with 66 million units sold.

The increasing use of mHealth digital devices for home-based care reflects two trends: an increasing number of households featuring a caregiver and advancing technology that can help those in the role, according to the report.

From the article "Caregivers tapping mHealth devices for emergency notification capabilities" by Julie Mottl.

Previously In The News

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Top 5 markets disrupted by sharing economy apps

Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digit...

Wait For New Episodes Online Might Get Longer

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...