Providing market intelligence for more than 35 years

In The News

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it can be a lot to juggle. With so much for families to learn, organize and remember, caregiver apps could be a huge asset. But while 76 percent of U.S. caregivers own smartphones, only 40 percent use a care-related app, according to a new report from Parks Associates. The greatest barrier to adoption, the study reports, is age. Twenty-seven percent of caregivers are between ages 45 to 54, and only 16 percent use caregiver apps. Meanwhile, although only 28 percent of caregivers are between 18 and 24, they account for half of the app users.

From the article "Caregiver Apps: Four Ways to Boost Adoption Rates" by Taylor Mallory Holland.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...