Providing Market Intelligence for 40 Years

In The News

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it can be a lot to juggle. With so much for families to learn, organize and remember, caregiver apps could be a huge asset. But while 76 percent of U.S. caregivers own smartphones, only 40 percent use a care-related app, according to a new report from Parks Associates. The greatest barrier to adoption, the study reports, is age. Twenty-seven percent of caregivers are between ages 45 to 54, and only 16 percent use caregiver apps. Meanwhile, although only 28 percent of caregivers are between 18 and 24, they account for half of the app users.

From the article "Caregiver Apps: Four Ways to Boost Adoption Rates" by Taylor Mallory Holland.

Previously In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...