Providing market intelligence for more than 35 years

In The News

Can YouTube TV Get You to Cut the Cord for $35 a Month?

Even so, TV-curious tech companies keep trying. In recent years, Apple, Microsoft, and Amazon.com have considered taking a crack at the market. “In the next six months, we’re going to see a major bake-off,” says Brett Sappington, senior director of research at Parks Associates Inc.

From the article "Can YouTube TV Get You to Cut the Cord for $35 a Month?" by Felix Gillette.

Previously In The News

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services.   By 2027, there is a projected loss of $113 billion for streamin...

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...