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Can Traditional TV Keep Up In A Digital-First World?

January 18, 2017

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The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

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About Parks Associates

Can Traditional TV Keep Up In A Digital-First World?

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Report: Viewers Say Churn is Based on Lack of New, Original Content

How many video devices do you have? About seven, survey finds

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