Providing market intelligence for more than 35 years

In The News

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying decision. More notably, 24% said it actually made them less likely to buy the product, while only 18% said it helped.

Even among the most tech-savvy generations, enthusiasm for AI branding is modest. The Parks survey found that only about a quarter of consumers aged 18 to 44 felt positively influenced by AI marketing. Older consumers were even more wary—about a third of seniors outright rejected products marketed with AI terminology.

From the Economic Times article, "Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away"

Previously In The News

Twitter teams up with Bloomberg on 24/7 streaming news; stock jumps

Twitter is looking for ways to grow its video services and garner more video advertising dollars. It sees live news as a natural focus. In an internal document obtained by Bloomberg last year, Twitter...

Facebook's latest ambition: becoming a hub for TV-style content

It’s a small price to pay for a company with more than $32 billion in cash and marketable securities — compared with about $1.2 billion for Netflix — to establish itself as a prime destination in the...

Parks Associates: Nearly 60% of US Broadband Households Subscribe to Netflix, Amazon or Hulu

Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm's OTT Video Market Tracker service notes that only 6% of U.S. broadband households...

Roku IPO: Shares jump 68% as investors bet the firm can fend off Amazon, Apple and Google

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...