Providing market intelligence for more than 35 years

In The News

Can Siri revive Apple TV?

The Apple TV box has not been refreshed since 2012. And while Apple’s figure covers an 8 year span for sales, McQuivey said he believes Apple TV’s best years are behind it, as it’s been overtaken by more advanced boxes from Roku and Amazon.

An August study from Parks Associates put Roku in first place, with 34% market share for 2014, followed by Google’s Chromecast, Amazon and then Apple.

From the article "Can Siri revive Apple TV?" by Jefferson Graham.

Previously In The News

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch

But with Fire TV and Roku somewhat bilaterally controlling 70% of the U.S. OTT player market, according to a Parks Associates report released in July, omission on the latter would seem counterintuitiv...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...