Providing market intelligence for more than 35 years

In The News

Can ISPs Help Expedite Adoption of Smart Home Devices?

Mainstream consumers don’t seem eager to connect their garage doors and light bulbs to the internet, according to data presented by research firm Parks Associates during a Tuesday webcast. With ease of installation and use a chief concern among prospective users of IoT-enabled smart home devices, ISPs could play a role in moving the category forward.

The connected thermostat leads smart home devices with penetration into 11% of US households, with other devices yet to crack the 10% threshold. In total, about a quarter of US households report owning at least one connected device.

From the article "Can ISPs Help Expedite Adoption of Smart Home Devices?" by Alex Silverman. 

Previously In The News

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...