Providing market intelligence for more than 35 years

In The News

Can AT&T Really Drop The Dish By 2020?

AT&T (NYSE: T) reportedly has plans to make DirecTV Now its primary video platform by 2020, but researchers wonder whether consumers will allow such a rapid shift toward the future of TV.

“As far as a timeline, three to five years seems a little aggressive,” said Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.”

From the article "Can AT&T Really Drop The Dish By 2020?" by Shawn Shinneman.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...