Providing market intelligence for more than 35 years

In The News

Can an AI burglar alarm predict break-ins before they happen?

Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with consumers is home security, an area where the benefits are clear.

Parks Associates research shows that almost one-in-four US broadband homes has an active security system installed and that percentage is growing rapidly as systems develop to offer remote interactivity via apps and other connected features.

"The security industry is the leading channel for smart home services," said Tom Kerber, Director of IoT Strategy, Parks Associates. "Interactive services have fueled growth in the security industry over the past five years and will continue to do so over the next five years."

From the article "Can an AI burglar alarm predict break-ins before they happen?"

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...