In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV homes downgraded their pay-TV service in the last year, about even with those who upgraded.
Nonetheless, Parks also found that overall pay-TV penetration among homes with broadband has dipped from 87% in 2011 to 85% this year.
These figures seem to underscore the role that high-speed broadband services now play for cable operators and for consumers. Increasingly, broadband is becoming the must-have service, both for Internet, but also as a way to deliver video content in new ways to homes.
From the article "Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators" by Daisy Whitney.
Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have...
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
