Providing market intelligence for more than 35 years

In The News

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV homes downgraded their pay-TV service in the last year, about even with those who upgraded.

Nonetheless, Parks also found that overall pay-TV penetration among homes with broadband has dipped from 87% in 2011 to 85% this year.

These figures seem to underscore the role that high-speed broadband services now play for cable operators and for consumers. Increasingly, broadband is becoming the must-have service, both for Internet, but also as a way to deliver video content in new ways to homes.

From the article "Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators" by Daisy Whitney.

Previously In The News

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

PERS Disruption

As much as mega-companies like Apple are having an effect on the smart home market, the mobile service providers are truly having a transformative effect on the PERS market. New technologies have enab...

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive