Providing market intelligence for more than 35 years

In The News

Cable companies are looking for ways to limit password sharing

Companies have already started cracking down on shared passwords. Netflix limits users to two simultaneous streams, unless they pay for an upgraded plan that allows for four. ESPN now only allows five streams from its app and is reportedly considering dropping that number to three. It used to be 10.

Cable and satellite companies appear to be having a particularly hard time grappling with password sharing, given that they're continuously losing subscribers and revenue. The TV industry’s losses from password sharing are expected to rise to $9.9 billion by 2021, according to Bloomberg and research firm Parks Associates.

From the article "Cable companies are looking for ways to limit password sharing" by Ashley Carman.

Previously In The News

CBS sees consumers taking as many as 10 OTT video subscriptions

If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...