Providing Market Intelligence for 40 Years

In The News

Buyers Should not Ignore Fitbit’s four Largest Dangers

Research firm Parks Associates estimates that the fitness tracker market could nearly triple in value from $2 billion in 2014 to $5.4 billion in 2019. That might sound like a solid growth market, but Fitbit warns that the overall market is still in "the early stages of growth" and remains "new and unproven." A severe economic downturn could also cause discretionary income to plunge, greatly reducing demand for all health-tracking wearables.

From the article "Buyers Should not Ignore Fitbit’s four Largest Dangers" by Standard Times Staff.

Previously In The News

The Fastest Growing Video Advertising Platform Is Now CTV

As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates sa...

How The Fox News-Focused Fox Nation Streaming Service Will Change In 2020 And Beyond

Fox Nation has an estimated 200,000 to 300,000 subscribers, according to Parks Associates research. But Bloomberg reported earlier this year that Fox is trying to expand its reach to make it a more po...

Subscribers Churning Through Video Streaming Services At ‘Record’ Rates During Lockdown

A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...

Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service

As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive