Providing Market Intelligence for 40 Years

In The News

Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN

Recent trends show a sharp resurgence in online piracy, particularly through unauthorised streaming platforms. Younger audiences are especially active, with 2024 data showing that one in four people in Sweden reported pirating content, with the highest rates among 15 to 24-year-olds. The financial stakes are equally significant, Parks Associates estimates piracy could cost the media industry over $113 billion by 2027 in the US alone.

From the article, "Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN" by Damien Sterkers

Previously In The News

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...